Web Domain Names

Keeping the domain short because if it’s long and complex, you risk customers mistyping or misspelling it

Using keywords will help search engines find your site better. (SEO) For example, if you own a Handyman business you may want to register it as Handyman.com or handymanrepair.com.

Using your local area could help improve your company’s business, you may want to consider an URL like this, LansingHandymanRepair.com

If you use numbers and hyphens, they are often misunderstood, people who hear your website address don’t know if you’re using a numeral (2) or it’s spelled out (two) or they misplace or forget the dash. If you must have a number or hyphen there is an option to help. Purchase both domains and point it to the correct one.

There are millions of registered domain names, so choosing a domain that’s catchy and memorable is essential to your business. Once you’ve come up with a name, share it with close friends to make sure it sounds appealing and makes sense to others. This should be done before putting it into your business plan.

When you choose a domain name, make sure the name you’ve selected isn’t trademarked, copyrighted, or being used by another company. It could result in a legal mess that could cost you a fortune, as well as your domain!

Extensions are suffixes, such as .com or .net, at the end of web addresses. These can have specific uses, so make sure to choose one that works for your business. Here are some examples, .co, .info, .org, .biz and so-on.

To protect your brand, consider purchasing various domain extensions, as well as misspelled versions of your domain name. This prevents competitors from registering other versions and ensures your customers are directed to your website, even if they mistype it. Remember you will have to pay for each domain yearly unless you purchase it for multiple years.

If you have a good domain name, time may not be on your side so act fast and get it if it is available.